I'm a professional fine artist who also specializes in creating art for the home decor, gift, and souvenir markets. I had the wonderful experience of working as Creative Director for Thirstystone Resources, a leading gift manufacturer, for over 10 years. Even though I left the company a while ago, I continue to work as a licensed artist for them.
Responsibilities as Creative Director:
Create art and research trends for gift & home decor industry. Review designs- discontinue and add new to streamline profitability.
Manage deadlines and budget for Art Dept. Hire and manage creative staff. Oversee custom design program, collegiate, and over 100 other licensed artists.
Corporate ID and Brand Management- develop and maintain overall look and style of company. Interface with Marketing Dept. and help with concepts and copywriting. Develop marketing and promotional materials. Design packaging for multiple products. Supervise product photography and catalog.
Design point-of-purchase displays, trade show booth, and signage. Attend trade shows. Product development and sourcing- America, India, Mexico, and China. Travel to China to visit vendors.
Report directly to owner/President and participate in overall strategic planning for entire company. Work with other department managers to achieve company objectives.